Amazon Ungating 2025: A Complete Step-by-Step Guide to Getting Approved for Any Brand
If you’re an Amazon seller, you’ve probably come across the term “ungating.” It’s one of those words that makes beginners nervous but excites experienced sellers. Getting ungated means unlocking restricted categories or brands — allowing you to sell high-demand and profitable products that many others can’t touch.
In 2025, Amazon has become stricter with approvals, but the process is simpler than most people think — if you know what to do. This guide, inspired by the YouTube tutorial “How To Get UNGATED In ANY Brand On Amazon (2025 Step-by-Step Guide For Beginners)”, explains everything clearly so you can get approved fast — even if you’re just starting out.
🧩 What Does “Ungated” Mean?
Amazon restricts certain brands, products, and categories to maintain quality control and authenticity. These restrictions (also called gates) are designed to prevent counterfeit or unsafe products from being listed.
When you’re “gated,” you can’t list those products until Amazon approves you.
When you’re “ungated,” you’ve proven you’re a legitimate business or distributor — and now you can sell those restricted items freely.
🏷️ Why Amazon Has Gating Policies
There’s a solid reason behind this. Over the years, Amazon faced counterfeit issues, brand reputation problems, and consumer trust challenges. As a result, they introduced gating policies for certain categories like:
- Automotive Parts (Mopar, Fleetguard, Bosch, etc.)
- Grocery & Gourmet Foods
- Health & Beauty
- Top Clothing & Skincare Brands
- Electronics and Accessories
This ensures only verified sellers with real suppliers can sell these items.
🪜 Step-by-Step Guide to Get Ungated in 2025
Here’s the simplified breakdown from the video — along with some additional expert insights from our own experience at Primo Americans.
Step 1: Choose the Right Brand or Category
Start by identifying which brands or categories you want to sell. Go to Seller Central → Add a Product → Search for a product.
If you see a message like “Apply to sell this product”, that means it’s gated. Don’t panic — this is a good sign! It means this product is restricted, and if you get ungated, your competition will be low.
👉 Pro Tip: Start with categories like Grocery, Health & Household, or Automotive — they are high in demand but relatively easier to get approved for.
Step 2: Find a Verified Distributor or Supplier
This is the heart of the ungating process. Amazon wants to see a legitimate invoice from a trusted supplier or authorized distributor.
When you buy from random online stores or retail shops, your invoice won’t work because it’s not from a recognized wholesale source.
Instead, work with professional distributors like:
- Mopar Filters
- Fleetguard
- EE Distribution
- Frontier Co-op
- ABT Electronics
- Primo Americans
- Beauty Joint (for beauty products)
Step 3: Place a Small Order
Amazon typically requires proof of at least 10 units of the same product.
You don’t need to spend hundreds — even a small sample order is fine as long as it meets Amazon’s criteria.
Make sure the invoice includes:
- Your business name and address (matching your Amazon account)
- The supplier’s name and address
- The purchase date (within 180 days)
- The product name and quantity (at least 10 units)
💡 You can omit pricing information if you want, but all other details must be clear.
Step 4: Upload the Invoice to Amazon
Once your invoice is ready:
- Go to Seller Central → Catalog → Add a Product
- Click Apply to Sell
- Fill out the short application
- Upload your invoice (PDF or image format)
- Submit it for review
Amazon usually responds within 24–48 hours. Sometimes they might request additional information, but if your invoice is clean and supplier is verifiable, you’ll get approved quickly.
Step 5: Get Approval and Start Selling
Once approved, you can list the product, use FBA or FBM, and start generating sales.
Ungated categories give you higher profit margins because fewer sellers can compete in those areas.
💼 Common Reasons for Rejection (and How to Fix Them)
Even good sellers sometimes get rejected. Here’s why — and how to solve it:
| Reason for Rejection | Solution |
|---|---|
| Supplier not recognized | Use a known wholesale distributor |
| Invoice doesn’t match account name | Ensure names and addresses match |
| Missing details on invoice | Include all key fields clearly |
| Low quantity | Order at least 10 units |
| Suspicious or retail invoices | Never use retail receipts (e.g., Walmart, eBay, etc.) |
💬 Pro Tip: Keep It Real and Simple
Don’t overcomplicate things. Amazon’s system is built to verify authentic sellers, not big corporations.
If your documentation is real and your business looks professional, approval comes fast.
Avoid shortcuts like fake invoices or unverifiable suppliers — they might work temporarily, but your account could be suspended later.
🧾 Real Example of a Working Invoice
At Primo Americans, we’ve helped dozens of clients successfully ungate their desired brands.
We partner directly with verified distributors, and we make sure every invoice we issue includes all the details Amazon checks for.
✅ Our invoices have a 100% success rate for ungating categories like:
- Automotive (Mopar, Fleetguard)
- Beauty & Personal Care
- Grocery
- Tools & Home Improvement
So, if you’re struggling to get ungated, remember:
👉 We, Primo Americans, are also partnered with Amazon, and our invoices are working 100% for ungating.
We’ve tested this across multiple accounts — both FBA and FBM — and every single time, it has worked. That’s because we are legitimate distributors with traceable details.
🌍 Why Getting Ungated Is a Game-Changer
Here’s why ungating is a massive opportunity in 2025:
- Less Competition – Most new sellers never apply, so you stand out.
- Access to Trusted Brands – Customers trust names like Mopar, Fleetguard, or Dove.
- Higher Margins – Restricted items often sell for 20–40% more.
- Faster Growth – Once you’re ungated in one category, the next becomes easier.
Many successful Amazon sellers say their business started scaling only after they got ungated. It’s the secret step between being “just another seller” and becoming a brand-level merchant.
🔐 The Future of Ungating (2025 and Beyond)
Amazon continues to strengthen its brand protection and compliance system. Expect:
- More AI-based verification
- Digital invoice checks (to confirm real suppliers)
- Stronger focus on product authenticity and traceability
That means working with reliable distributors will become even more important — and shortcuts will no longer work.
At Primo Americans, we stay ahead of these changes by ensuring our invoices are fully compliant with the latest Amazon requirements. This guarantees peace of mind for our clients when applying for brand or category approval.
⚙️ Key Takeaways for 2025
| Step | Action | Outcome |
|---|---|---|
| 1 | Identify gated brand | Know your target niche |
| 2 | Find a verified supplier | Ensure legitimate invoices |
| 3 | Order 10+ units | Meet Amazon’s minimum requirement |
| 4 | Upload invoice in Seller Central | Apply for approval |
| 5 | Get ungated and scale | Access higher profit products |
🏁 Final Thoughts
Getting ungated in 2025 is not a mystery — it’s a process.
Once you understand Amazon’s compliance system and work with trusted distributors, the doors open quickly.
For beginners, the key is transparency and authenticity.
Don’t waste money on fake or unverifiable documents — instead, work with suppliers who are already approved by Amazon.
At Primo Americans, we’ve simplified this entire process. We’re proud partners of Amazon, and our clients are successfully getting ungated every single day using our verified invoices.
So, if you’re ready to unlock your potential as a seller —
👉 Reach out to Primo Americans today and start your ungating journey with confidence.